Facebook Conversion API

Track your Facebook Ads performance with Facebook Conversions API

In addition to using Facebook Pixels, you can now measure ad performance with Facebook Conversions API!

With the iOS14 updates, it has become more difficult to track ad performance through pixels, however, with the Facebook Conversions API you’ll be able to easily continue to track your ads.

How to get your IDs and tokens

1. Copy Facebook Pixel ID

To copy your Pixel ID, go to Facebook Events Manager. In an existing Facebook Pixel, go to Settings > Pixel ID. Clicking the Pixel ID will copy it to your clipboard.

2. Generate a Facebook Conversion API Access token

To generate your API Access Token that is also necessary to complete the Facebook Integration, go to Facebook Events Manager. In an existing Facebook Pixel, go to Settings and scroll down to “Conversions API”. Clicking “Generate access token” will expose a one-time access token for the API.